For over 140 years, Wella Professional has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher.
As innovators in the hair and nail industry, Wella empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
Create, tame and conquer your hair. Conditioners from Wella provides your hair with a promise of professional nourishment with salon worthy shine. Treatments offer you an intense treatment, giving your hair that little bit of extra TLC for an experience that really transforms your hair. Shampoos have been developed to deliver you results tailored to your hair type, from blondes to curly hair you'll be able to get perfect results with every wash. Styling products provide you with professional results with the high performance formulas on offer.
Our ambition is to take part in the eco-ethical journey in a meaningful way, helping our hair and nail professionals as well as our consumers be more sustainable when they use our products. With the creation of our new standalone entity we are working on establishing our new baselines and setting a series of tangible commitments towards 2030 that covers our business and value chain.
This includes innovation, packaging, sourcing, manufacturing, transport and consumer use. We are aiming to communicate our new sustainability strategy and targets by the end of 2021.