Summer 2023 - Brazilian Blowout - Redken
Brazilian Blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. After applying the treatment the hair is blow dried, straightened, rinsed out, and blow dried again. The heat causes the chemicals to activate and bond to the shaft.
The smoothing treatment originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry. After getting the treatment, your hair will be left hydrated, less frizzy, and more resilient to heat styling - not to mention, with an insanely glossy mirror-like shine.
Brazilian Blowout consist of applying a liquid protein solution to the hair. This solution adds a protective layer around your strands, coating the cuticles so that they appear fuller, smoother and shinier. These treatments last 3-6 months depending on your hair type, but there isn't a hair type that can't consider getting the job done.
Even if your hair is more fine, fragile, or already chemically treated in some way, your Brazilian Blowout can be altered in its potency to accommodate your hair and still provide a smoother outcome. One of the perks to Brazilian Blowout is that you don't need to avoid washing it for days afterward, and from there, the treatment can last for three to six months with proper care.
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